Patient Retention in Practice

New patients increases your dental practice income. Yet, if those new patients only come for one appointment, the benefit is negligible. On average, new patient acquisition is seven times more costly than retention. Patient retention is defined in the same way any flourishing relationship is: By having positive touch points. This assortment of touch points is the decisive factor in how probable any patient is to stick with your practice or leave for a competing practice.

But this doesn’t come effortlessly. In fact, patient retention requires strategized processes and an action plan. Allowing retention to come about on its own or by accident will allow patients to slip through the cracks and seek their dental care somewhere else.


Course Description

The tutors at Dental Training College have created this essential course suited for the whole dental  team. This course covers a number of patient retention strategies; including how to take a practical approach to creating a solid foundation of positive interactions that will be sufficient to keep your patients loyal, despite the unrelenting competition in the industry.

You will learn why retaining current patients is just as vital to a practices success as drawing in new prospective patients from the community and why through a high retention rate, established practices thrive and grow.

Learn the vital strategies and key fundamentals behind getting the best financial performance out of your existing patients.


Relevant for:

    Practice Manager, Practice Support Manager, Receptionist, Lead Receptionist, Trainee Receptionist, Treatment Co-ordinator, Dental Nurse, Infection Control Lead, Decontamination Lead, Trainee Dental Nurse, Dentist, Hygienist, Practice Principal, Practice Owner, Therapist

Course Info

  • Course topics will include:

      • How to optimise the feel and look of the dental practice

      • Recognising all points of contact in the dental practice.

      • The influencing factors at each touch point.

      • Developing systems to generate uniformity between all members of staff.

      • Generating a first impressions checklist to ensure all members of staff are aware of the systems and communication requirements at each touch point.

      • Communication proficiency, demonstrated by each member of staff.

      • Communication methods in the treatment rooms to build trust with new patients.

      • Delegating activities to encourage optimal experience maintenance.

  • Although there is no specified time limit, we do recommended completing as soon as possible in order to get the most out of the course.

  • You can start as soon as your enrolment is processed and you receive your course pack (typically within 3 -5 days).

  • This is a distance-based course with tutor support included; learners will be provided with a hard copy of learning and assessment materials which they will receive typically within 3 -5 days of enrolment. Of course, all our support services are also provided as needed.

How It Works

  • 1.
    Simply enrol onto the course by clicking the Buy it Now button at the top of the page.

  • 2.
    Once enrolled we will send you a confirmation email which will contain the expected date which you will receive delivery of your Course Pack (typically within 3-5 working days).

  • 3.
    On delivery of your Course Pack you can begin the course. Remember with us distance learning doesn’t mean that you are on your own, you'll have a tutor on hand for support if needed.

  • 4.
    Once you have gained a thorough understanding of the course content simply send us an email and we will email you an online assessment.

  • 5.
    Once you have completed the online assessment, to highlight your achievement, we will email you a copy of your Certificate of Completion ready for you to print out.

Other courses you might be interested in:

View Course
Certificate In Dental
View Course
Certificate In Treatment Coordination
View Course
Certificate In Dental Practice Management

Dental Patient Retention and Communication Course

Enrol Now:
Save £50 Today. Was £299.00