Dental Marketing in Practice

It's now common knowledge that in today's internet driven economy every dental practice should be equipped in-house with the right digital marketing strategies, skills and tools. It's up to Practice Managers, Treatment Coordinators, Practice Principles and in smaller practices Receptionists to learn how to effectively market the business.

Marketing your dental practice to attract the right kind of patients, retaining them and reactivating previous patients is no easy task. You want to be confident that you are using the right marketing tools and techniques to ensure that your efforts are efficient and you are attracting the right new patients, whilst creating long term relationships with existing patients.


Course Description

The course is comprised of 12 core units. Each Unit deep dives into the various marketing activities that when done correctly, makes sure that dental professionals will not only have an understanding of what they can be doing to effectively market their practice but also enable them to plan, track and execute marketing campaigns in an successful manner.


Relevant for:

    Practice Manager, Practice Support Manager, Receptionist, Lead Receptionist, Trainee Receptionist, Treatment Co-ordinator, Dental Nurse, Infection Control Lead, Decontamination Lead, Trainee Dental Nurse, Dentist, Hygienist, Practice Principal, Practice Owner, Therapist

Course Info

  • Course topics will include:

      Introduction– Dental marketing is a unique skill. It takes constant effort, a strategic marketing plan, clever branding, and an effective advertising campaign unique to your practice.

      Website – The core of your dental marketing world. Every engagement online always comes back to your website.

      Digital Advertising This strategy would increase the number of unique visitors and traffic to your practice’s website.

      SEO (Search Engine Optimization) SEO corresponds to the aim of the patient while search on a search engine such as Google. Two forms of search phrases are informational and navigational

      Online Reviews – 6 out of 10 patients check online reviews before contacting a dental practice, your practice’s success may rest on a creative online reviews strategy.

      Social Media Part I – Your patients want to feel engaged with their dentist’s community; help them feel connected through your content.

      Social Media Part II – Effective use of the post, your posts plays a fundamental role in how much engagement you will receive.

      Email Marketing Jog the memory of your clients of your practice’s excellent reputation. Emails could lead to further visits from existing patients, new patient referrals and visits from previous patients.

      Deals If you’re aiming to get business straight away, send out a deal. Deals can gain you those new walk-ins into the practice, that may not have thought to visit.

      Blogging Be the Go To Dentist; share your knowledge by blogging. To boost your online exposure, post digital press releases of special events.

      Video TestimonialsShooting videos that speak to your practice’s brand image will go a long way in solidifying confidence with new patients.

      Reporting You can’t control what you can’t measure. To track your progress, monthly reporting turns out to be a must.


  • Although there is no specified time limit, we do recommended completing as soon as possible in order to get the most out of the course.

  • You can start as soon as your enrolment is processed and you receive your course pack (typically within 3 -5 days).

  • This is a distance-based course with tutor support included; learners will be provided with a hard copy of learning and assessment materials which they will receive typically within 3 -5 days of enrolment. Of course, all our support services are also provided as needed.

How It Works

  • 1.
    Simply enrol onto the course by clicking the Buy it Now button at the top of the page.

  • 2.
    Once enrolled we will send you a confirmation email which will contain the expected date which you will receive delivery of your Course Pack (typically within 3-5 working days).

  • 3.
    On delivery of your Course Pack you can begin the course. Remember with us distance learning doesn’t mean that you are on your own, you'll have a tutor on hand for support if needed.

  • 4.
    Once you have gained a thorough understanding of the course content simply send us an email and we will email you an online assessment.

  • 5.
    Once you have completed the online assessment, to highlight your achievement, we will send you a hard copy of your Certificate of Completion.

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Certificate In Dental Digital Marketing Course

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