Dental Marketing in Practice

It's now common knowledge that in today's internet driven economy every dental practice should be equipped in-house with the right digital marketing strategies, skills and tools. It's up to Practice Managers, Treatment Coordinators, Practice Principles and in smaller practices Receptionists to learn how to effectively market the business.

Marketing your dental practice to attract the right kind of patients, retaining them and reactivating previous patients is no easy task. You want to be confident that you are using the right marketing tools and techniques to ensure that your efforts are efficient and you are attracting the right new patients, whilst creating long term relationships with existing patients.


Course Description

The course is comprised of 12 core units. Each Unit deep dives into the various marketing activities that when done correctly, makes sure that dental professionals will not only have an understanding of what they can be doing to effectively market their practice but also enable them to plan, track and execute marketing campaigns in an successful manner.

To help you achieve your digital marketing goals and drive real-world results, we have established partnerships with trusted digital marketing consultancies to enhance your learning experience in this digital marketing course. As part of this collaboration, we are excited to include a comprehensive digital marketing audit service.

This audit is designed to empower you with practical insights and strategies that will enable you to maximize the benefits of the course. The consultancy's expertise will play a pivotal role in assessing the effectiveness of your current digital marketing efforts, identifying areas for improvement, and crafting a tailored plan to elevate your online presence.

By integrating this audit into your course experience, we aim to ensure that you gain not only theoretical knowledge but also the practical skills needed to succeed in the ever-evolving digital landscape.


Relevant for:

    Practice Manager, Practice Support Manager, Receptionist, Lead Receptionist, Trainee Receptionist, Treatment Co-ordinator, Dental Nurse, Infection Control Lead, Decontamination Lead, Trainee Dental Nurse, Dentist, Hygienist, Practice Principal, Practice Owner, Therapist

Course Info

  • Course topics will include:

      Introduction– Dental marketing is a unique skill. It takes constant effort, a strategic marketing plan, clever branding, and an effective advertising campaign unique to your practice.

      Website – The core of your dental marketing world. Every engagement online always comes back to your website.

      Digital Advertising This strategy would increase the number of unique visitors and traffic to your practice’s website.

      SEO (Search Engine Optimization) SEO corresponds to the aim of the patient while search on a search engine such as Google. Two forms of search phrases are informational and navigational

      Online Reviews – 6 out of 10 patients check online reviews before contacting a dental practice, your practice’s success may rest on a creative online reviews strategy.

      Social Media Part I – Your patients want to feel engaged with their dentist’s community; help them feel connected through your content.

      Social Media Part II – Effective use of the post, your posts plays a fundamental role in how much engagement you will receive.

      Email Marketing Jog the memory of your clients of your practice’s excellent reputation. Emails could lead to further visits from existing patients, new patient referrals and visits from previous patients.

      Deals If you’re aiming to get business straight away, send out a deal. Deals can gain you those new walk-ins into the practice, that may not have thought to visit.

      Blogging Be the Go To Dentist; share your knowledge by blogging. To boost your online exposure, post digital press releases of special events.

      Video TestimonialsShooting videos that speak to your practice’s brand image will go a long way in solidifying confidence with new patients.

      Reporting You can’t control what you can’t measure. To track your progress, monthly reporting turns out to be a must.


  • Although there is no specified time limit, we do recommended completing within 1-12 weeks in order to get the most out of the course.

  • A digital marketing audit of your dental practice is a comprehensive examination and evaluation of all the digital marketing activities, strategies, and assets employed by your dental practice to promote its services online. The goal of such an audit is to assess the effectiveness of your digital marketing efforts, identify areas for improvement, and develop a strategic plan to enhance your practice's online presence and patient acquisition.

    Here are some key components typically covered in a digital marketing audit for your dental practice:

    1. Website Analysis: Evaluation of your dental practice's website in terms of design, user-friendliness, mobile responsiveness, and content quality. This includes assessing your website's ability to convert visitors into potential patients.
    2. Search Engine Optimization (SEO): Examination of on-page and off-page SEO elements to ensure your website ranks well in search engine results for relevant keywords. This involves keyword analysis, content optimization, and backlink assessment.
    3. Content Strategy: Assessment of your practice's content marketing efforts, including blog posts, articles, videos, and other content assets. Evaluating the quality, relevance, and consistency of content is crucial.
    4. Social Media Presence: Analysis of your dental practice's social media profiles and their activity. This includes reviewing content, engagement with followers, and your practice's overall social media strategy.
    5. Online Advertising: Evaluation of any online advertising campaigns, such as pay-per-click (PPC) ads, display ads, or social media advertising. This includes assessing ad effectiveness, targeting, and budget management.
    6. Online Reputation Management: Checking for online reviews and ratings on platforms like Google My Business and Yelp, and assessing your practice's responses to reviews.
    7. Competitor Analysis: Studying the online presence and digital marketing strategies of competing dental practices in the same geographic area.
    8. Conversion Optimization: Reviewing your methods for converting website visitors into patients, such as appointment scheduling processes and lead generation forms.
    9. Analytics and Tracking: Ensuring that you have appropriate analytics tools in place (e.g., Google Analytics) to measure website traffic, user behaviour, and the effectiveness of your digital marketing efforts.
    10. Compliance and Data Security: Verifying that your online activities comply with relevant regulations and data security.

    After conducting a digital marketing audit, your dental practice can use the findings to develop a strategic plan for improving your online presence, attracting more patients, and enhancing the overall patient experience. This might involve refining your website, adjusting advertising strategies, increasing engagement on social media, and optimizing content to better align with patient needs and expectations.


  • You can start as soon as your enrolment is processed and you receive your course pack (typically within 3 -5 days).

  • This is a distance-based course with tutor support included; learners will be provided with a hard copy of learning and assessment materials which they will receive typically within 3 -5 days of enrolment. Of course, all our support services are also provided as needed.

How It Works

  • 1.
    Simply enrol onto the course by clicking the Buy it Now button at the top of the page.

  • 2.
    Once enrolled we will send you a confirmation email which will contain the expected date which you will receive delivery of your Course Pack (typically within 3-5 working days).

  • 3.
    On delivery of your Course Pack you can begin the course. Remember with us distance learning doesn’t mean that you are on your own, you'll have a tutor on hand for support if needed.

  • 4.
    Once you have gained a thorough understanding of the course content simply send us an email and we will email you an online assessment.

  • 5.
    Once you have completed the online assessment, to highlight your achievement, we will send you a hard copy of your Certificate of Completion.

Other courses you might be interested in:

View Course
Certificate In Dental
View Course
Certificate In Treatment Coordination
View Course
Certificate In Dental Practice Management

Successful Dental Practice Digital Marketing Course

Enrol Now:
Save £200 Today. Was £1695.00