Overview
Dental Marketing in Practice
It's now common knowledge that in today's internet driven economy every dental practice should be equipped in-house with the right digital marketing strategies, skills and tools. It's up to Practice Managers, Treatment Coordinators, Practice Principles and in smaller practices Receptionists to learn how to effectively market the business.
Marketing your dental practice to attract the right kind of patients, retaining them and reactivating previous patients is no easy task. You want to be confident that you are using the right marketing tools and techniques to ensure that your efforts are efficient and you are attracting the right new patients, whilst creating long term relationships with existing patients.
Course Description
The course is comprised of 12 core units. Each Unit deep dives into the various marketing activities that when done correctly, makes sure that dental professionals will not only have an understanding of what they can be doing to effectively market their practice but also enable them to plan, track and execute marketing campaigns in an successful manner.
To help you achieve your digital marketing goals and drive real-world results, we have established partnerships with trusted digital marketing consultancies to enhance your learning experience in this digital marketing course. As part of this collaboration, we are excited to include a comprehensive digital marketing audit service.
This audit is designed to empower you with practical insights and strategies that will enable you to maximize the benefits of the course. The consultancy's expertise will play a pivotal role in assessing the effectiveness of your current digital marketing efforts, identifying areas for improvement, and crafting a tailored plan to elevate your online presence.
By integrating this audit into your course experience, we aim to ensure that you gain not only theoretical knowledge but also the practical skills needed to succeed in the ever-evolving digital landscape.
Relevant for:
Practice Manager, Practice Support Manager, Receptionist, Lead Receptionist, Trainee Receptionist, Treatment Co-ordinator, Dental Nurse, Infection Control Lead, Decontamination Lead, Trainee Dental Nurse, Dentist, Hygienist, Practice Principal, Practice Owner, Therapist