Overview
Take Control of Your Digital Marketing
In today’s digital-first economy, dental practices must be equipped with the in-house skills, strategies, and tools to manage their own digital presence effectively. With online engagement now demanding daily attention, it’s essential that key team members, such as Practice Principals, Operational Leaders, Practice Managers, Treatment Coordinators, and Receptionists, take ownership of the practice’s digital marketing performance.
Whether you currently outsource or plan to bring marketing in-house, this course will give your team the confidence to implement the latest digital strategies and tools. Across 12 expert-designed units, your team will gain the practical skills to build stronger patient relationships, elevate your digital presence, and drive measurable growth.
Course Description
This course empowers your team with the necessary expertise to execute digital marketing internally. You’ll learn how to attract the right patients, retain them, and reactivate former ones using targeted marketing techniques specifically designed for the dental industry. Discover how to consistently manage your marketing activities every day, ensuring that your efforts are strategic and result in tangible benefits.
To help you achieve your digital marketing goals and drive tangible results, we've partnered with renowned experts in the digital marketing field. This collaboration enriches your learning experience by including an exclusive feature: a comprehensive digital marketing audit service for your practice.
By incorporating this audit into your course experience, our goal is to equip you with not just theoretical knowledge but also practical skills essential for thriving independently in the dynamic digital landscape. This hands-on approach ensures you can apply what you learn directly to improving your practice's online presence and marketing effectiveness.
Key Feature Included:
- Exclusive Digital Marketing Audit: As part of this course, you will receive a personalized digital marketing audit conducted by top industry experts. This audit will evaluate your current digital presence, identify areas for improvement, and provide you with a tailored action plan to enhance your online presence and drive growth.
Key Areas Covered, Include:
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Developing a marketing strategy that aligns with your practice’s goals and values.
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Enhancing patient engagement through social media campaigns.
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Utilizing email marketing to boost patient retention and referrals.
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Implementing video testimonials to build trust.
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Developing a content strategy for blogging and online presence.
Relevant for:
Practice Principal, Practice Owner, Area Manager, Practice Manager, Dentist, Hygienist, Treatment Co-ordinator, Therapist, Receptionist, Dental Nurse.