Digital Marketing Mastery For Dental Practices Course

Overview

Take Control of Your Digital Marketing

In today’s digital-first environment, a strong online presence is no longer optional, it’s fundamental to patient acquisition and growth. The Digital Marketing Mastery Program equips your team with the tools, strategies, and practical systems needed to manage your digital marketing confidently and effectively from within the practice.

Designed for Practice Principals, Operations Leads, Practice Managers, Treatment Coordinators, and Reception teams, this program helps your practice take ownership of its digital performance. Whether you currently outsource or plan to bring marketing in-house, you’ll learn how to build a compelling online presence, strengthen patient engagement, and drive measurable results.

Across 12 expert-developed units, your team will gain the skills to create high-performing digital campaigns, manage content consistently, engage patients online, and convert digital interest into practice growth.

Program Description

This program empowers your practice with the knowledge and confidence to manage digital marketing internally. You’ll learn how to attract the right patients, retain them with meaningful communication, and reactivate those who haven’t visited in some time, all using strategies proven to work in the dental industry.

Through a structured, step-by-step curriculum, you’ll discover how to manage your digital platforms daily, create targeted campaigns, and ensure every marketing action serves a strategic purpose. The approach is practical, actionable, and designed to produce clear, measurable improvement in your marketing results.

To deepen your learning and help you accelerate your results, this program includes an exclusive Digital Marketing Audit, completed by experienced industry consultants. This ensures your learning is grounded in your practice’s real-world performance, giving you a tailored plan for improvement from day one.

By the end of the Program, your team will be equipped to run consistent, effective, and growth-focused digital marketing, reducing reliance on external agencies and building long-term capability within your practice.

⭐ Key Feature Included:

1-to-1 Digital Marketing Consultation & Custom Practice Audit

As part of your program, you’ll receive a personalised consultation with a dental digital marketing specialist. During this session, your consultant will perform a custom Digital Marketing Audit assessing your current online presence, patient engagement, and growth opportunities.

You’ll receive a practical, data-driven action plan outlining exactly where improvements can be made, how to strengthen your visibility, and which strategies will deliver the fastest return.

Practices often pay thousands for this level of tailored marketing insight, but it’s included as part of your Program, giving you an exceptional advantage and accelerating your path to digital marketing success.

📋 Program Content, Includes:

Developing a marketing strategy that aligns with your practice’s goals and values.
Enhancing patient engagement through social media campaigns.
Utilizing email marketing to boost patient retention and referrals.
Implementing video testimonials to build trust.
Developing a content strategy for blogging and online presence.

Relevant for:

Practice Principal, Practice Owner, Area Manager, Practice Manager, Dentist, Hygienist, Treatment Co-ordinator, Therapist, Receptionist, Dental Nurse.

Program Info

PROGRAM CONTENT

Program topics will include:

PROGRAM DURATION

There’s no set time limit for completing the Program, but we recommend progressing as soon as possible to get the maximum benefit from the learning and support.

HOW DOES THE DIGITAL MARKETING AUDIT WORK?

A digital marketing audit for your dental practice is a comprehensive examination and evaluation of all digital marketing activities, presence, and assets used to promote its services online. The goal of this audit is to assess the effectiveness of your digital marketing efforts, identify areas for improvement, and develop a strategic plan to enhance your practice’s online presence and patient acquisition.

Here are some key components typically covered in a digital marketing audit report for your dental practice:
1. Website Analysis: Evaluation of your dental practice's website in terms of design, user-friendliness, mobile responsiveness, and content quality. This includes assessing your website's ability to convert visitors into potential patients.
2. Search Engine Optimisation (SEO): Examination of on-page and off-page SEO elements to ensure your website ranks well in search engine results for relevant keywords. This involves keyword analysis, content optimisation, and backlink assessment.
3. Content Strategy: Assessment of your practice's content marketing efforts, including blog posts, articles, videos, and other content assets. Evaluating the quality, relevance, and consistency of content is crucial.
4. Social Media Presence: Analysis of your dental practice's social media profiles and their activity. This includes reviewing content, engagement with followers, and your practice's overall social media strategy.
5. Online Advertising: Evaluation of any online advertising campaigns, such as pay-per-click (PPC) ads, display ads, or social media advertising. This includes assessing ad effectiveness, targeting, and budget management.
6. Online Reputation Management: Checking for online reviews and ratings on platforms like Google My Business and Yelp, and assessing your practice's responses to reviews.
7. Competitor Analysis: Studying the online presence and digital marketing strategies of competing dental practices in the same geographic area.
8. Conversion Optimisation: Reviewing your methods for converting website visitors into patients, such as appointment scheduling processes and lead generation forms.
9. Analytics and Tracking: Ensuring that you have appropriate analytics tools in place (e.g., Google Analytics) to measure website traffic, user behaviour, and the effectiveness of your digital marketing efforts.
10. Compliance and Data Security: Verifying that your online activities comply with relevant regulations and data security.
After conducting a digital marketing audit, your dental practice can use the findings to develop a strategic plan for improving your online presence, attracting more patients, and enhancing the overall patient experience. This might involve refining your website, adjusting advertising strategies, increasing engagement on social media, and optimising content to better align with patient needs and expectations.

HOW IS THE PROGRAM DELIVERED?

This is a blended-learning program combining distance learning with a One-to-One Consultation and on-demand online tutor support throughout. You’ll receive a professionally printed Bespoke Program Pack containing all your resource materials, typically delivered within 3–5 working days.

It’s a practical, flexible way to learn, built around real materials you can reference anytime, and real support when you need it.

How It Works

BOOST YOUR REVENUE IN 5 STEPS

1.
Simply click ‘Buy Now’ and get started with a £250 deposit, we’ll invoice the balance separately.
2.
You’ll receive a confirmation email containing your invoice and the expected Program Pack delivery date (typically within 3-5 working days).
3.
Start with your Program Pack. Beginning with a 1-to-1 consultation with your industry expert, you’ll also receive on-demand tutor support throughout.
4.
If you need help applying what you’ve learned, we can arrange a personalised end-of-program Q&A session with your consultant at your request.
5.
Congratulations, you’ve completed the Program and unlocked a proven path to maximising long-term patient value. Your certificate of completion is available upon request.