Course topics will include:

 

Dental Training College's Certificate In Dental Digital Marketing course is split into twelve key units:

 

Unit 1: Introduction to Dental Marketing

• Understand the unique aspects of dental marketing.
• Learn the importance of a strategic marketing plan.
• Develop clever branding and effective advertising campaigns tailored to your practice.

 

Unit 2: Website Optimisation

• Recognize the central role of your website in dental marketing.
• Optimise your website for user experience and engagement.
• Integrate your website with other online marketing efforts.

 

Unit 3: Digital Advertising

• Increase unique visitors and traffic to your website through effective digital advertising.
• Explore various digital advertising platforms and techniques.
• Measure and optimise the performance of digital ads.

 

Unit 4: SEO (Search Engine Optimisation)

• Understand the basics of SEO and its importance for dental practices.
• Differentiate between informational and navigational search phrases.
• Implement on-page and off-page SEO strategies to improve search rankings.

 

Unit 5: Online Reviews

• Develop a creative strategy for managing online reviews.
• Encourage satisfied patients to leave positive reviews.
• Handle negative reviews professionally to protect your practice’s reputation.

 

Unit 6: Social Media Marketing Part I

• Engage your patients by building a strong social media presence.
• Create content that connects with your dental community.
• Use social media to foster a sense of community and loyalty among patients.

 

Unit 7: Social Media Marketing Part II

• Learn how to craft effective social media posts.
• Analyze the impact of different types of posts on engagement.
• Develop a posting schedule to maintain consistent engagement.

 

Unit 8: Email Marketing

• Utilize email marketing to reinforce your practice’s reputation.
• Create email campaigns that encourage patient visits and referrals.
• Segment your email list to deliver personalized messages.

 

Unit 9: Promotional Deals

• Design and implement deals to attract new patients.
• Use promotions to incentivize walk-ins and immediate business.
• Measure the effectiveness of your deals in generating new patient visits.

 

Unit 10: Blogging for Exposure

• Establish your practice as a trusted source of dental knowledge through blogging.
• Write and publish digital press releases for special events.
• Boost your online exposure by sharing expert insights and updates.

 

Unit 11: Video Testimonials

• Create compelling video testimonials that reflect your practice’s brand.
• Use patient testimonials to build trust and credibility with potential patients.
• Leverage video content to enhance your online marketing efforts.

 

Unit 12: Reporting and Analytics

• Understand the importance of tracking your marketing progress.
• Set up monthly reporting to measure the effectiveness of your strategies.
• Use analytics to make data-driven decisions and improve your marketing campaigns.

 

 

 

Although there is no specified time limit, we do recommended completing within 1-12 weeks in order to get the most out of the course.

A digital marketing audit for your dental practice is a comprehensive examination and evaluation of all digital marketing activities, presence, and assets used to promote its services online. The goal of this audit is to assess the effectiveness of your digital marketing efforts, identify areas for improvement, and develop a strategic plan to enhance your practice’s online presence and patient acquisition.

Here are some key components typically covered in a digital marketing audit report for your dental practice:

You can start as soon as your enrolment is processed and you receive your course pack (typically within 3 -5 days).

This is a distance-learning course with tutor support included; learners will be provided with a hard copy of course materials, which will be typically received within 3 -5 days of enrolment.

1.
Simply enrol onto the course by clicking the Buy it Now button at the top of the page.

2.
Once enrolled we will send you a confirmation email which will contain the expected date which you will receive delivery of your Course Pack (typically within 3-5 working days).

3.
On delivery of your Course Pack you can begin the course. Remember with us distance learning doesn’t mean that you are on your own, you'll have a tutor on hand for support if needed.

4.
Once the course is completed, if you need expert implementation support, let us know, and we'll connect you with a consultant for up to 14 days of support.

5.
Congratulations, you've completed the course. We'll send you a certificate of achievement upon request.