Why You Must Get Your Dental Practice Manager's Knowledge Up-To-Date — Before It's Too Late!
The dental world isn’t what it used to be. In fact, it’s transformed more in the last three years than it did in the previous decade—and if your Dental Practice Manager’s knowledge hasn’t kept pace, your entire practice could be at risk.
🦷 The Post-COVID Dental Shift: A New Era of Expectations
COVID-19 didn’t just change infection protocols—it reshaped patient behaviour, values, and expectations. Today’s patients are:
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More cost-conscious and selective in where they spend
More emotionally driven, expecting compassion, speed, and transparency
Far more likely to go online with complaints than approach the clinic directly
In a recent national Patient Experience Survey, 74% of patients said they would be more likely to leave a negative online review than voice dissatisfaction in person. That means practices often don’t even know there’s a problem until it’s public—and damaging.
💥 Staff Turnover is Reaching Crisis Levels
It’s not just patients that have changed—your workforce has too.
Dental support staff are leaving the industry at an unprecedented rate. Most worrying of all:
41% of dental support staff under the age of 30 say they would change practices for just a 10% pay increase.
Let that sink in. That’s nearly half your workforce willing to walk away over a relatively small salary bump. And that stat alone proves just how vital modern management and retention strategies are.
📉 The Hidden Damage of Outdated Management Skills
If your Dental Practice Manager hasn't updated their skills in years, your practice may already be suffering. Outdated management can cause:
- High staff turnover
- Toxic or disengaged team culture
- Negative online reviews
- Inefficient scheduling and workflows
- Compliance and CQC issues
- Poor patient retention
- Missed financial targets
- Ineffective communication across the team
Technology is evolving, patient expectations are shifting, and staff priorities have changed—yet many Practice Managers have been in the industry for 10, 15, even 20+ years without structured, updated training. Think about how much has changed in that time... the question is: has their knowledge?
🚀 Time to Modernise: Equip Your Manager for Today AND Tomorrow
It’s no longer enough for your Practice Manager to “know the ropes.” They need to lead, innovate, retain, and adapt—and that means modern, relevant training designed for today’s landscape.
The Dental Training College’s Certificate in Dental Practice Management was built specifically for this purpose. It includes 8 powerful, practical core units, plus a bonus unit to futureproof your practice:
📘 Course Units Include:
Unit 1: Understanding Dental Practice Management
Unit 2: The Art of Effective Communication
Unit 3: Leadership Strategies for Highly Effective Managers
Unit 4: Human Resources for a Dental Practice Manager
Unit 5: Finance and Cash Flow Management
Unit 6: CQC and Compliance Management
Unit 7: Diversity, Inclusion, and Equity
Unit 8: Dental Procedures and Terminology
Bonus Unit: Marketing Strategies for the Modern Dental Practice
These units cover everything your Practice Manager needs to thrive—not just survive—in the modern dental environment. From improving patient experience and team morale, to managing compliance and finances, this course is a complete transformation toolkit.
💡 The Bottom Line
The better equipped your Dental Practice Manager is, the better your entire practice will perform.
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- Staff stay longer
- Patients leave happier
- Reviews are better
- Revenue goes up
- Stress levels go down
If you're not actively investing in your manager’s development, you're leaving your practice exposed.
🎯 Don't Wait Until It’s Too Late
Modernising your manager’s knowledge isn’t optional—it’s mission-critical.
Enrol in the Certificate in Dental Practice Management today, and give your team the leadership it needs to face today's challenges—and tomorrow's opportunities—with confidence.