The Results Are In: Treatment Coordinators Will Increase Your Profitability
Dental practices across the UK are under pressure to increase new patient numbers, improve treatment uptake, and keep teams running efficiently. One role has consistently proven to deliver results: the Treatment Coordinator (TCO).
Over the last 24 months, we surveyed 100 practices that trained with us to add Treatment Coordinators to their team. The findings were clear:
- 90% reported an increase in treatment conversions
- Most practices saw higher case acceptance for Invisalign, implants, and cosmetic treatments
- Profitability rose as upsells and elective treatments grew
Let’s take a closer look at why the Treatment Coordinator role is transforming dental practices.
1. Higher Case Acceptance Rates
Patients often hesitate when faced with complex or high-value treatment plans. Treatment Coordinators are trained to:
- Spend time with patients in a non-clinical setting
- Explain treatment options clearly and calmly
- Answer objections around cost, comfort, and results
This extra layer of communication builds trust — and leads to more patients saying “yes” to recommended treatments.
2. Increased Profitability Through Ethical Upselling
Upselling isn’t about pressure — it’s about helping patients understand the full value of modern dentistry.
Our survey showed that practices with a TCO reported more patients upgrading from:
- Metal braces to Invisalign
- Single tooth replacements to full implant solutions
- Basic whitening to comprehensive smile makeovers
When presented ethically and with empathy, patients see the benefit in investing more — and the practice benefits from higher treatment revenue.
3. Better Patient Experience = Better Reviews
TCOs give patients the time and attention they rarely get in a busy surgery. By answering questions, explaining finance options, and providing reassurance, they reduce patient anxiety and increase satisfaction.
The result? Happier patients who are more likely to leave positive reviews and recommend the practice to friends and family.
4. Improved Efficiency for Clinicians
When a Treatment Coordinator takes on the responsibility of consultations, follow-ups, and patient communication, clinicians can focus on what they do best — providing outstanding clinical care.
This division of roles means dentists are more productive, patients are more informed, and the practice runs more smoothly.
5. A Proven Return on Investment
Our survey confirmed what many practice owners already suspected: adding a Treatment Coordinator is one of the highest-ROI decisions you can make.
With over 90% of practices reporting improved conversions and profitability, the data speaks for itself.
The Bottom Line
The evidence is clear: Treatment Coordinators increase conversions, upsells, and profitability. Patients feel better supported, clinicians save time, and practices grow faster.
👉 Ready to add a Treatment Coordinator to your practice?
Our Certificate in Treatment Coordination gives your team the skills, strategies, and consultation techniques needed to boost case acceptance, increase revenue, and deliver an outstanding patient journey.