Patient Experience Optimisation and Effective Treatment Coordinators = Increased Revenue

• Pauline Thomas
• 06 June, 2023

There's no doubt that a patient who is happy and satisfied with the service they received, who has received personalised treatment that is adapted to their needs, is a patient with better purchasing options than one who feels undervalued or who had an unpleasant experience. Plus, that patient will be more willing to buy or try other products (cross-selling) or services.

According to research, dental practices that work on patient experience optimisation increase their advantage by 24%, in terms of the patients' initiative to buy more, compared to those who do not.

Patient experience (also known as PX) is defined by the interactions and experiences your patient has with your business throughout the entire patient journey, from first contact to becoming a happy and loyal patient.

Good patient experience management will increase your profitability, as you can charge a higher price than the competition for a high-quality service or product without the risk of losing the patient because the patient will value the overall experience and not just the price.

The best way to realise the full financial potential of having a good patient experience strategy is by having well training treatment coordinators as part of your team. A treatment coordinator can help patients understand the value in the treatment offered. Helping patients to focus not just on price but just as importantly on the overall experience. Surveyed patient groups have demonstrated that they are willing to pay an increased price for an identical treatment if the overall patient experience is better.

To get started on optimising your patient experience for increased revenue, Click Here.