Dental Practices with THIS Role Make up to 30% More - Are You Missing Out?
When it comes to optimizing dental practice profitability, there’s one key role that continues to make a measurable difference, the Dental Treatment Coordinator. These professionals aren’t just glorified receptionists or admin support, they’re the bridge between diagnosis and decision. And now, the data is in: the states that invest in treatment coordinators are seeing higher acceptance rates, stronger patient satisfaction, and increased upsell conversions.
So which state is leading the charge?
California Leads in Dental Treatment Coordinators Per Practice
A recent analysis comparing Florida, New York, and California reveals that California has the highest percentage of dental treatment coordinators per practice. On average, 85% of practices in California employ at least one full-time treatment coordinator, compared to 72% in New York and 68% in Florida.
This isn't just a staffing statistic, it's a business strategy.
The Correlation: More Coordinators = More Conversions
The same report shows a direct correlation between the presence of treatment coordinators and increased treatment plan acceptance rates. Here’s what the numbers show:
California: With higher coordinator coverage, treatment acceptance rates average 75%, and elective upsell conversion (cosmetic upgrades, whitening, ortho services) hovers around 28%.
New York: Treatment acceptance comes in at 66%, with upsell conversion around 21%.
Florida: Acceptance rate is 62%, and upsell conversions sit at about 18%.
The difference is striking, and consistent. When treatment coordinators are empowered to guide patients through the clinical and financial journey, patients feel more confident, informed, and committed. That directly translates into higher revenue per patient visit.
Why This Role Matters
Treatment Coordinators serve as the emotional and financial interpreters of the dental office. Here’s what they bring to the table:
Personalized case presentation: Coordinators explain treatment plans in a patient-friendly way, helping patients understand both necessity and benefit.
Financial navigation: They’re trained to help patients understand insurance coverage, out-of-pocket costs, and financing options, removing the most common barriers to treatment acceptance.
Upsell with trust: Because they establish rapport, treatment coordinators can confidently present elective or cosmetic treatments in a way that feels like a solution, not a sales pitch.
In short, they turn hesitation into commitment, and “maybe later” into “book me now.”
Bottom Line: Treatment Coordinators Pay for Themselves
The return on investment is clear. Dental practices in California are not just ahead in staffing, they’re ahead in profit. When patients are more likely to say "yes" to treatment and consider elective services, the entire financial model of the practice shifts.
So, if your practice is still treating treatment coordination as an optional luxury, it's time to reframe your thinking.
Data doesn’t lie: Treatment Coordinators aren’t just helpful, they’re essential.
Want to Grow Your Bottom Line Without Adding More Patients?
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