3 Simple Digital Marketing Hacks to Boost New Patient Enquiries
You don’t need to be a tech expert to grow your dental practice online. In fact, some of the most effective strategies are simple enough for any dental professional to use right now—without relying on expensive marketing agencies.
Here are 3 easy, proven marketing hacks that can help you attract more new patient enquiries, using tools and ideas you already have at your fingertips.
1. A 20-Second Video Testimonial Beats 20 Written Reviews
Patients trust real voices more than text. Instead of just asking for written reviews, record a quick 20-second video with a happy patient sharing their experience.
- Use your phone.
- Focus on how they felt about their visit, not just the treatment.
- Share it on Facebook, Instagram, and your TikTok.
Why It Works: One genuine video builds more trust than multiple written reviews. Patients want to hear from others like them before making a decision.
2. Post a “Meet the Team” Photo With a Fun Fact
Patients like to know the people behind the practice. Take a team photo and share a fun fact about each member.
Example:
“This is James, our Receptionist! Fun fact: He’s a marathon runner and loves coffee just as much as our patients love their clean smiles!”
Why It Works: People enquire more when they feel a connection. This makes your practice feel welcoming and approachable.
3. Show Simple Before & After Photos
You don’t need fancy design skills. Post before-and-after photos of real treatments like teeth whitening or braces.
- Use natural lighting.
- Get patient permission.
- Add a clear caption:
“Another amazing smile makeover! Ready to transform yours? Contact us today.”
Why It Works: Patients love seeing real results. It’s one of the easiest ways to encourage them to take action.
Want More Easy, Actionable Marketing Strategies?
If you’re ready to take control of your practice’s growth, the Certificate in Dental Marketing is designed specifically for dental professionals, not IT people.
Control Your Digital Marketing – Without Outsourcing
In today’s digital-driven world, your team needs the tools and confidence to manage your practice’s marketing internally. This course empowers your team to take charge of your digital presence.
You’ll learn:
- How to attract, retain, and reactivate patients.
- Daily strategies to boost enquiries and grow revenue.
- How to run effective campaigns without depending on external agencies.
Key Features of the Course Include:
- Exclusive Digital Marketing Audit: Get a personalised review of your current marketing efforts from top experts, with a tailored action plan to improve.
- Practical Learning: 12 expert-designed units focused on real-world skills.
- Key Areas Covered:
- Developing a marketing strategy that aligns with your practice’s goals.
- Enhancing patient engagement through social media.
- Using email marketing for retention and referrals.
- Implementing video testimonials to build trust.
- Creating a content strategy for blogging and improving your online presence.
Take Control Today
Stop relying on costly outsourcing. Gain the skills and confidence to run your practice’s digital marketing in-house and see real growth.
Enrol in the Certificate in Dental Marketing now and take your first step toward owning your practice’s success.