Why Patient Experience Is More Valuable than a Prime Location in 2025
In 2025, location is no longer king in the dental world. With new dental practices emerging across the UK, it’s no longer about how close you are to patients, but how well you treat them that determines success.
Practices led by a new generation of dentists—those raised in a customer experience-first world—are winning over patients from long-established clinics. The reason? They focus on delivering exceptional patient experience, not just convenience.
The Shift: Why Experience Now Beats Location
- 82% of patients now regard patient experience as more important than price.
- Patients are willing to travel further and pay more for practices that make them feel valued.
- In an era of online reviews and social media recommendations, a great experience leads to loyalty and referrals—more than location ever could.
The look and feel of your practice, the tone of every interaction, and the way you handle patients from first contact to follow-up care all shape their loyalty. Patients might not remember every treatment detail, but they’ll remember how they felt—and that’s what drives growth.
Why the Hype Around Patient Experience Is Real
Our Certificate in Dental Patient Experience is at the heart of this movement. Developed with leading customer experience experts and based on real-world research with practice principals and managers, this course delivers proven strategies to transform your practice into a patient-centric powerhouse.
What’s Included in the Course?
- Foundations of Exceptional Patient Experience
- Influencing Factors at Each Patient Touchpoint
- Optimising the Look and Feel of Your Practice
- Strategic Communication for Patient Experience
- Innovative Approaches to Patient Retention
- Enhancing Patient Experience through Technology
- Creating a Patient-Centric Culture
- Analyzing and Measuring Patient Satisfaction
- Case Studies and Best Practices
- Implementing Change and Change Management
Exclusive Patient Experience Audit
As part of the course, you’ll receive a personalised patient experience audit, carried out by top industry experts. This audit will assess how your practice performs with new patients, highlight areas for improvement, and provide you with a tailored action plan to enhance every patient touchpoint.
Designed for the Whole Team
- Includes 3 Course Packs, allowing multiple team members to learn and implement changes together.
- Comes with a Patient Walk Through Manual to help your team step through every part of your practice from a patient’s point of view.
The Real Value: Revenue Growth Through Experience
- Retaining patients is seven times cheaper than acquiring new ones.
- Practices focusing on experience see higher treatment acceptance, increased loyalty, and more referrals.
- This course provides you with an actionable roadmap to ensure every patient interaction drives growth and profitability.
Is This Course for You?
Yes, if you are a:
- Practice Principal, Owner, or Manager
- Dentist, Hygienist, Treatment Coordinator, Therapist
- Receptionist, or Dental Nurse
Take the First Step Towards Exceptional Patient Experience
Location might get patients through the door, but experience is what keeps them coming back—and telling others. If you're ready to transform your practice into a patient-focused, revenue-growing success, start with our Certificate in Dental Patient Experience.
Want a quick win?