3 Ways Dental Treatment Coordinators Increase Revenue
Dental Treatment Coordinators (TCOs) are not just patient liaisons—they are key drivers of revenue growth in any successful dental practice. If your practice doesn’t have a dedicated TCO, or if you’re considering stepping into this role, it’s important to understand how Treatment Coordinators directly contribute to increased profitability.
Here are 3 powerful ways Dental Treatment Coordinators help practices boost revenue—and why they’re becoming essential in 2025.
1. Increasing Treatment Plan Acceptance Rates
One of the most direct ways a TCO increases revenue is by improving treatment plan acceptance.
- Patients are more likely to say "yes" when they receive clear explanations about procedures, costs, and benefits.
- TCOs take the time to answer questions, reduce anxiety, and guide patients through their options, helping them make confident decisions.
Revenue Impact:
Higher case acceptance = more completed treatments, particularly high-value ones like implants, orthodontics, or cosmetic procedures.
2. Freeing Up Clinical Time for More Patients
When dentists spend time discussing treatment plans and finances, they lose valuable clinical time. TCOs handle these conversations, allowing dentists to focus on delivering care and seeing more patients.
- TCOs streamline the process from consultation to booking.
- They manage follow-ups, ensuring patients don't fall through the cracks.
Revenue Impact:
More efficient workflows mean higher patient volume, better time management, and increased daily turnover.
3. Upselling and Cross-Selling Additional Treatments
TCOs are in a prime position to introduce additional treatments that complement the patient’s care.
- Whitening after orthodontics.
- Hygiene appointments after restorative work.
- Finance options for higher-value procedures.
By understanding each patient’s needs and building trust, TCOs naturally guide them toward enhancing their treatment, which directly leads to more income per patient.
Revenue Impact:
TCOs help increase the average spend per patient, driving practice profitability without needing more new patients.
How to Become a High-Performing TCO
If you're ready to take on this revenue-boosting role, or you want your team to unlock the full potential of Treatment Coordination, our Certificate in Dental Treatment Coordination is the perfect starting point.
- Complete in under 30 days.
- Learn patient communication, treatment planning, and revenue growth techniques.
- Ideal for Practice Managers, Dental Nurses, Receptionists, and career changers.
Conclusion: The Hidden Profit Driver in Your Practice
Treatment Coordinators are more than just support staff—they are a profit engine for modern dental practices. By improving patient engagement, increasing case acceptance, and freeing up clinical time, they help ensure your practice doesn’t just run—it grows.