How To Create A Good Impression Before Patients Step Foot In Your Practice

• Laura Adams
• 14 October, 2021

With so many dental practices to choose from, how to patients pick what practice to visit? It's simple according to a recent study conducted by Dental Training College. The study showed that the top two things considered most by potential patients when choosing a private practice to visit are Geographical Location and Other Patient Reviews.

Practice validation starts before patients even enters the practice. This should be at the forefront of your mind when creating your next Marketing Strategy.

 

How do patients find you?

What to consider:

- Through Referrals- Word of mouth, recommendations

- Via the internet- Google Ad Words, Google search, Review Sites, Content Marketing

- Through local advertising- Leaflet Drop, Posters, Signage, A- Boards

 

How do patients validate your practice?

What to consider:

- Via your website- this is their first point of contact, reviews and testimonials will boost confidence

- Through Review Websites- 8 out of 10 patients will check review sites such as Google Reviews and NHS Choices

 

Make sure you regularly conduct a Google search of your practice to ensure you deal promptly with any negative reviews, as this can be detrimental to your business. Be sure to encourage patients to leave positive reviews to promote buyer confidence.

To learn more on how to promote and market your practice visit our Digital Marketing Course page.